Paul is the CEO and Senior Media Consultant for Gray Advertising, LLC an Internet Solutions company. Gray Advertising has expertise in SEM (Search Engine Marketing - GOOGLE), SEO (Search Engine Optimization), Social Media-based Advertising (Facebook & Instagram) Search & Site Retargeting, as well as Mobile Geo Fencing. Paul is Will’s mentor introducing him to the world of Media Consulting where they continue to help businesses flourish in post pandemic New York.